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With the downward pressure on the macro economy increasing unabated, the consumer market during the Spring Festival in the Year of the Monkey will be What new changes have occurred? The survey shows that the leisure and entertainment industry continues to develop rapidly. Affected by the global turmoil, the gold market is getting better and better. The fireworks market, which has the strongest flavor of the year, is affected by a variety of factors. It is not as good as the previous year and is facing the withdrawal from history. Possibility of the stage&&
During the "Securities Daily" reporter's interviews with consumers, more than one store staff said that gold has been climbing by "three or four yuan a day" recently
Spring Festival During this period, gold truly ushered in the "Golden Week" in terms of price. Public information shows that in the latest week, gold has rushed all the way to US dollars per ounce, and the weekly increase has also created the largest weekly increase since the beginning of the year.
A rising tide lifts all boats. Stimulated by the dual factors of the sharp rise in international gold prices and the arrival of the traditional consumption season, the sales price of gold jewelry during the Spring Festival in my country has also risen accordingly. "Securities Daily" reporters visited four different business districts in Beijing as consumers. Comparing the prices before and after the Spring Festival, we can find that the retail price of gold jewelry increased by about 100 yuan per gram during the Spring Festival, while the retail price of gold jewelry in different business districts, The price difference on the same day is as high as $1 per gram.
Different business districts
The price difference of a single gram of gold jewelry is as high as yuan
&The price of gold bars is yuan per gram, and the price of pure gold jewelry is now yuan per gram. If you are a member, the crafting fee will be There is a discount, but this round of activities ends tomorrow (Month). & In a shopping mall in Dongzhimen, a salesperson at a brand gold counter told reporters that at other brand gold sales counters in this business district, the price of gold at that time was also more than 1 yuan per gram.
&The price of gold has risen this month, rising by three to four yuan every day," a salesperson told a reporter from Securities Daily. As for the increase in gold prices before and after the Spring Festival, the sales staff did not give a direct answer, but emphasized: "The price of gold jewelry in our store was about 1 yuan per gram before the Spring Festival." &
According to the interviews conducted by Securities Daily reporters before the Spring Festival, compared with the prices after the Spring Festival, the price of gold jewelry has increased by about 100 yuan per gram. Information from the e-commerce sales platform also shows that the current price of branded gold jewelry, based on the currently displayed price, is also above RMB/gram.
It should be noted that on offline sales platforms, even on a single day, the price gap between gold jewelry in different business districts in the Beijing market is very obvious.
Take the day of the month as an example. In several shopping malls in Dongzhimen and Xizhimen, judging from the visits, the price of branded gold jewelry is around RMB/gram, while in the Sun Gold store near Dazhong Temple, the price of gold jewelry on the same day is RMB/gram. Between 100 yuan/gram, "If you are a member, there will be some discounts based on this price. They are all pure gold. The price difference is only determined by different craftsmanship." According to the salesperson, "The price of gold has indeed been rising recently." , our store has not adjusted the price yet&.
Coincidentally, in another brand gold store not far from the Sun Gold Store, the price of pure gold jewelry that day was RMB/gram. In view of the recent surge in gold prices, the prices of gold jewelry in other brand stores have surged. , the salesperson of this store just said: "Our store has not yet followed the price adjustment."
Judging from the visits, even with the general rise in gold prices, in the Beijing market, the price differences of gold from different brands and in different business districts are very obvious, and the price difference per gram reaches 100 yuan.
The demand for gold is strong
Buying the bargains may be a solution
Since the Spring Festival is the traditional peak season for gold consumption in my country, consumers' enthusiasm for buying gold has not diminished. Based on reports from various places over the same period, it can be seen that during this year’s Spring Festival, gold jewelry sales were in good condition. According to the interviews conducted by reporters from Securities Daily, during the Spring Festival, the number of consumers in gold stores and counters in Beijing increased significantly compared with usual.
It can also be seen from the fourth quarter global gold trend report released by the World Gold Council (World Gold Council) that my country's demand for gold is on the rise.
The World Gold Council () said that China and India will buy more gold jewelry, gold bars and gold coins this year, affected by global stock market fluctuations and concerns about growth.
This is believed by the outside world that the "Chinese aunt" who has previously purchased gold in a high-profile manner may make a comeback. It can be seen from media reports that gold jewelry of the zodiac monkey is even out of stock in some areas.
Previously, the "Chinese aunts"'s large-scale purchases of gold attracted attention from all walks of life. However, since then, the price of gold has always been sluggish. In March, a reporter from "Securities Daily" visited the Beijing market. At that time, gold jewelry The retail price once dropped to less than RMB/gram, and there were various promotions and discounts to attract consumers' attention. However, this situation has changed significantly now.
Around the Spring Festival this year, the decline in sales of gold jewelry was swept away. From the interviews conducted by reporters from Securities Daily, it can be seen that offline gold jewelry sales platforms currently do not have many promotional activities. Most of them offer certain discounts on the cost of production. There are also some brands that require membership before they will pay for the cost of production. Offer discounts.
Based on the views of all parties, it can be seen that the sharp decline in global stock markets and other factors have caused this round of gold's surge. A comprehensive market view shows that many analysts have expressed a bullish attitude towards the future trend of gold prices: the probability of U.S. interest rate hikes remains low, which increases the attractiveness of gold, while investors are optimistic about the low growth and low interest rate environment of banks. Concerns about China's profitability are growing, and U.S. Treasury yields have once again plummeted, driven by safe-haven demand, which has also supported demand for gold.
This round of sharp rise in gold prices has also led the outside world to believe that the "Chinese aunt" who previously bought gold at high levels may be able to unwind.
& It’s hard to say what the future trend of gold will be. However, the price difference between the retail price of gold jewelry (and electronic trading) is generally around 1 yuan per gram. &Introduced by gold jewelry sales staff. Some analysts also believe that if consumers buy gold out of an investment mentality, they still need to guard against risks.
Shanghai Huatong Silver High Condition Agent is recruiting investors nationwide.